• Sales
  • Strategy

Poor follow-up: losing opportunities without reason

In the world of sales, it’s so important to follow up with potential customers. If you aren’t following up, then they’ll lose interest and you’ll […]

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Risk-sensitive customers sales playbook
  • Crisis selling
  • Strategy

Risk-sensitive customers and how to handle them

Dealing with customers at risk of churning can be a significant hurdle for businesses to retain. When markets are unpredictable, customers become insecure with their […]

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  • Sales
  • Strategy

Use a Sales Playbook to Avoid Reinventing the Wheel

How do you prevent your sales team from reinventing the wheel? Simple: Give them a wheel they can use to travel far. The right sales […]

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sales pitch
  • Sales
  • Strategy

How many sales pitches do you really need?

A sales pitch is a brief introduction to explain who you are and what value you can bring to your prospects. It is the first impression that you make on them, so […]

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