Idea Customer Sales Playbook
  • Sales
  • Strategy

Why choosing an Ideal Customer Profile (ICP) matters

What is an “Ideal Customer Profile”? An ICP is a customer who gets the most value from a product or service, and because of this, […]

Read more..
Sales Strategy
  • Sales
  • Strategy

3 Ways to implement a Sales Strategy Inside Your Sales Process

Sales without strategy lacks impact, and without a clearly defined process you simply cannot sell properly. Most sales organizations have many established steps: from generating […]

Read more..
  • Sales
  • Team effort

How to maximize the sales preparations of your team

In sales, you only have a few moments with your clients to create that personal connection and discover unique value. From the first lead gen […]

Read more..