• Sales

How to Build the Ultimate Playbook for Sales: 15 Chapters

You may be asking yourself: “What is a playbook for sales and why do I need one?” In a nutshell, sales playbook templates contain easy-to-understand, practical advice to guide your entire team through

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Situations when your sales playbook is not effective
  • Sales

5 Situations When Your Sales Playbook is Not Effective

Looking at the market right now, you will notice that sales playbooks are becoming more and more popular for sales organizations around the world; even […]

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Idea Customer Sales Playbook
  • Sales
  • Strategy

Why choosing an Ideal Customer Profile (ICP) matters

What is an “Ideal Customer Profile”? An ICP is a customer who gets the most value from a product or service, and because of this, […]

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Sales Strategy
  • Sales
  • Strategy

3 Ways to implement a Sales Strategy Inside Your Sales Process

Sales without strategy lacks impact, and without a clearly defined process you simply cannot sell properly. Most sales organizations have many established steps: from generating […]

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  • Sales
  • Team effort

How to maximize the sales preparations of your team

In sales, you only have a few moments with your clients to create that personal connection and discover unique value. From the first lead gen […]

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  • Sales
  • Strategy

Poor follow-up: losing opportunities without reason

In the world of sales, it’s so important to follow up with potential customers. If you aren’t following up, then they’ll lose interest and you’ll […]

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Risk-sensitive customers sales playbook
  • Crisis selling
  • Strategy

Risk-sensitive customers and how to handle them

Dealing with customers at risk of churning can be a significant hurdle for businesses to retain. When markets are unpredictable, customers become insecure with their […]

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  • Sales
  • Strategy

Use a Sales Playbook to Avoid Reinventing the Wheel

How do you prevent your sales team from reinventing the wheel? Simple: Give them a wheel they can use to travel far. The right sales […]

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sales pitch
  • Sales
  • Strategy

How many sales pitches do you really need?

A sales pitch is a brief introduction to explain who you are and what value you can bring to your prospects. It is the first impression that you make on them, so […]

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  • Team effort

Why Sales and Marketing should speak the same language

The different understandings between departments only contribute to misalignment. As a result, friction builds up and further alienation takes place, as […]

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