Sales
Why choosing an Ideal Customer Profile (ICP) matters
What is an “Ideal Customer Profile”? An ICP is a customer who gets the most value from a product or service, and because of this,
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What is an “Ideal Customer Profile”? An ICP is a customer who gets the most value from a product or service, and because of this,
Sales without strategy lacks impact, and without a clearly defined process you simply cannot sell properly. Most sales organizations have many established steps: from generating
In the world of sales, it’s so important to follow up with potential customers. If you aren’t following up, then they’ll lose interest and you’ll
Dealing with customers at risk of churning can be a significant hurdle for businesses to retain. When markets are unpredictable, customers become insecure with their
How do you prevent your sales team from reinventing the wheel? Simple: Give them a wheel they can use to travel far. The right sales playbook can
Imagine you are Head of Security at a big bank. You get hundreds of calls and emails all day long. You pick up the phone
As a sales director, you have a simple mission: to drive the company’s sales results forward. Basically, you are paid to be The Achiever— one
Many salespeople make a simple mistake: they only qualify leads at the beginning of the sales process. A professional sales department recognizes MQLs and SQLs