• Sales
• Strategy

What is an “Ideal Customer Profile”? An ICP is a customer who gets the most value from a product or service, and because of this, […]

• Sales
• Strategy

Sales without strategy lacks impact, and without a clearly defined process you simply cannot sell properly. Most sales organizations have many established steps: from generating […]

• Sales
• Strategy

In the world of sales, it’s so important to follow up with potential customers. If you aren’t following up, then they’ll lose interest and you’ll […]

• Crisis selling
• Strategy

Dealing with customers at risk of churning can be a significant hurdle for businesses to retain. When markets are unpredictable, customers become insecure with their […]

• Sales
• Strategy

How do you prevent your sales team from reinventing the wheel? Simple: Give them a wheel they can use to travel far. The right sales […]

• Sales
• Strategy

A sales pitch is a brief introduction to explain who you are and what value you can bring to your prospects. It is the first impression that you make on them, so […]

• Sales
• Strategy

As a sales director, you have a simple mission: to drive the company’s sales results forward. Basically, you are paid to be The Achiever— one totally devoted to […]

• Sales
• Strategy

Many salespeople make a simple mistake: they only qualify leads at the beginning of the sales process. A professional sales department recognizes MQLs and SQLs […]